This article, summarised in a Tweet
Your journey: never traveled before. A restless improver. Microscopic & telescopic POV. X Shades of Diversity? Boy & balloons. My wish for 4IR. Ode to my CA. Embodiment. Red & blue ball. Janus. Needs, problems, gaps. Eagle & Tortoise. Joy. Self-awareness. St.Art!
My name is Werner from 123CY. I inspire authentic innovation and entrepreneurship in fellow humans. I love the hashtag #GrowInGratitude
If you want to learn more about the New Venture Creation Programme I created with and for the UFS Business School, please click here.
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#Entrepreneurship #NewVentureCreation #AccountingAndFinance
1. Your Road: Never Traveled Before
The ‘ingredients’ of starting a business, innovation, entrepreneurship, intrapreneurship are readily available online, including business and academic publications. We are talking billions of hits when Googling these and related terms and phrases. As Accounting and Finance professional, whether you:
Transition fully to entrepreneurship,
Engage in part-time entrepreneurship,
Become more intrapreneurial in your role as employee in business, government or the NPO-sector, and/or
Integrate entrepreneurial, business model thinking and language into your role as consultant and business adviser,
there is nothing generic or ‘road less traveled’ about your life journey, professionally and personally speaking. Refer to the X shades I talk about in this article as well as article 1 in the series (https://123cy.coach/2021/04/28/50-shades-of-entrepreneurship-for-accounting-finance-professionals-x-million-shades-my-wish-for-you/ ).
Your path is a road never traveled before, and one no-one else will ever travel.
Have you accepted this fact?
The results of your entrepreneurial and/or intrapreneurial endeavours may look externally similar to pre-existing humans’ business or intrapreneurial career paths, however it is completely unique, because it is your story.
I am reminded of the writer being asked:
“Author, why do you write? All the good stories, both fact and fiction, have already been penned!”
The author replied, “It is true, all stories, both fact and fiction, have already been told, but not through me … And that is why I write, and will continue to write, day in and day out, for the rest of my life.”
Keep reading for more on ‘Joy versus … day in and day out … ’ later in the article.
Question 1: How do you think and/or feel about your own journey? Same as others’? Road less traveled or road never travelled before?
2. Observing Accounting & Finance professionals since 1981
It has a reason for existing, short and long term goals, many resources and roleplayers partaking in its operation.
In days gone by, a conductor would walk down the aisle and engage with every passenger.
Back in 1981, when my dad was on study leave for his B.Compt (UNISA) final exams, I remember knocking on the door to his study. His study was also my mother’s studio as an architectural drafter and visual artist, a part of the garage they had converted as such.
“Daaad, come play with me!” My bored six year-old voice followed my knock-knock on Dad’s door.
Without opening the door, he made his promise in his deep voice, “Let’s go to the park after three o’ clock, Son, okay?”
“Yes, please!” I turned and bolted to the kitchen, to watch the wall clock for permission to go to the park … It announced 3pm much sooner than I had anticipated. I raced back to Dad’s study.
Knock-knock-knock. “Dad, the red hand has passed the three, let’s go to the park!”
He laughed. “No, my boykie, the red hand counts the seconds, remember?”
Oh, no. I realised my mistake, a hopelessness rising in me. How long before play-time already?!
Dad turned the moment into a How To Read The Time lesson: “Seconds make minutes and minutes make?”
“Hours,” I answered, my shoulders slumped as I turned and slowly started back to the house.
His bass tone followed me: “Only an hour and a half to go, Werner. Go, keep yourself busy, Son. Time will fly, you’ll see!”
I remember how impressed I was with Dad’s stacks of exercise books, filled by his own hand, in preparation for his exams.
And boy, did time fly!
In the forty years since then, not only did we go to the park that afternoon, I also qualified as an accountant, with stacks of exercise books filled by my own hand as evidence of my preparations. Having played various roles in Accounting and Finance during the first fifteen years of my career, I transitioned to general management, communication, leadership development, creative practice, finding my own brand of creativity, innovation and entrepreneurship. Startup coach. Brand Discoverer. Creative Practitioner. Work-in-progress … Evolver.
As I write these words, my and Anneline’s nine year-old son, Heinrich, knocks on the window to my studio/man-cave/office (also a converted garage): Dad, you said we can go to the park. It’s four thirty. You said we can go to the park at four thirty.”
[Sigh I was on a roll with this article!] “Oh, yeah, right,” I answered. (I tried the ‘keep yourself busy’ trick a few hours ago. Heinrich honoured his part of the deal. Our time has come.)
“Let’s go!” Heinrich bubbled into my space to fetch his bicycle and red helmet off the rack. I shut down my computer, and traveled to the park with my boy, my bike and yellow helmet.
Good (and also challenging) to experience a similar moment to Dad and me to the park, forty years apart. Kudos, Dad, you did well with the irrepressible, six year-old Werner, back in ‘81.
Observing my father as a restless, continuous improver in full-time employment, my grandfather and uncle as independent, full-time entrepreneurs, my aunt as narratively gifted, versatile bookkeeper, and countless colleagues and clients – all (originally) Accounting and Finance professionals – since 1981, has given me plentiful evidence of the entrepreneurial and intrapreneurial potential of Accounting and Finance professionals.
Question 2: What is your timeline for experience with or observation of other Accounting and Finance professionals? Have you observed entrepreneurial and intrapreneurial potential?
3. Of Microscopes & Telescopes: Perfectly positioned?
Okay, sue me, I am Metaphor-man, or in rugby terms, a metaphorward. And mythos-man, or StoryMan, feel free to add that to my charge sheet. Later in the article, I will refer to Janus, a two-faced character from Roman mythology. Janus is arguably the inspiration for the well-known word, ‘January’. And, yes, I do think that there is room for a two-faced individual in entrepreneurial development conversations with Accounting and Finance professionals. One might use microscopes and telescopes analogously in a number of ways, e.g.:
Markets are expanding in ‘microscopic’ fields, such as healthcare, including biology, physics, chemistry. Also in ‘telescopic’ fields, such as astronomy, inter-planetary exploration, including peopled missions to Mars, and so forth.
Accounting and Finance professionals with ‘microscopic’ analytical genius may discover opportunities, weaknesses, threats, market opportunities etcetera in the internal and external operations of organisations, from a financial and non-financial perspective. Perhaps leaning more to the inner workings of organisations and more to the historical accuracy of reporting, and so forth – business, government, NGOs. Many ‘nuts and bolts’ professionals form part of the teams of CFOs in organisations, ensuring that financial reporting and compliance are increasingly up to standard.
Accounting and Finance professionals with ‘telescopic’ analytical genius may analyse bigger picture, more strategic dynamics, perhaps more outward and future looking, discovering market opportunities, macro or market-level risk etcetera.
There are many integrated professionals who are able to switch from microscope to telescope, from numbers to words, from internal to external, including various shades of integration.
Infinite entrepreneurial and intrapreneurial opportunities exist for the astute observer, microscopically and/or telescopically speaking.
A professional’s appetite/need for risk-taking, adventure and new experiences, relative to her/his conscientiousness and need for security, may play a decisive role in whether said individual operates more intrapreneurial or more entrepreneurially (more about the top human needs, later in the series)
‘Microscopic’ and ‘telescopic’ Accounting and Finance professionals, and those harbouring integrated competencies are essential to business, government and the NPO sectors.
Perhaps the two faces of the mythological character Janus, associated with beginnings, gates, transitions, duality, doorways, passages, frames, and endings, might just be a perfect fit for the analogous use of microscope and telescope in this section.
One of the golden threads in terms of my encouragement to brothers and sisters in the Accounting and Finance profession, is that many of you are perfectly positioned for entrepreneurship and/or intrapreneurship, as the gatekeepers of organisational finance – that place where the organisational value proposition delivery is powered by the organisational cost structure, and the value proposition is delivered in exchange for cash, or financed by cash receipts (depending on sectoral dynamics whether business, government, NGO).
More ideas to follow on how to fuel the entrepreneurial fire, from exactly your professional positioning, in line with your character and your competence.
Question 3: What is your favourite ‘instrument’ when looking at the world, your community, your work, family, self? Microscope? Telescope? Both?
4. X Shades of Diversity, Leadership of Self & Others, Peak Performance?
There are many helpful tools to analyse individuals who wish to learn more about themselves. Those of us who wish to expand our inner horizons, as we discover our gifts, talents, to convert to competencies, bringing our shadow into the light (with apology to Carl Jung), explore and grow our character, etcetera.
These tools often create categories, within which participants’ results fall. This may lead to an insensitivity to individual diversity, as we attempt to group people together based on their results. My view is that true diversity exists at individual level. Therefore, in the world according to Werner, there are X billion personality types, leadership profiles, containers of talent, character, flow profiles, and so on. This then dovetails with my coining the phrase, X Million Shades of Entrepreneurship (including Intrapreneurship) for Accounting and Finance Professionals around the globe.
I have found the following to be helpful as mirrors and windows, microscopes and telescopes on my path of self-discovery, since 1999:
The Flow Genome Project’s Flow Profile: When am I performing at my peak, considering my personal flow profile? (Free profile at THIS URL)
Tall Trees Leadership Profile: what kind of a leader am I? Click Here
The Big Five Aspects Scale: Where do I feature in a large population of tested individuals re. extraversion, neuroticism, agreeableness, conscientiousness, and openness? (Go There)
Gallup’s Clifton Strengthsfinder: What are my top themes of talent? (Learn More)
Myers-Briggs Type Indicator: what is my personality type? How do I see the world versus how other personality types see the world? (Visit MBTI),
I recommend you take the free Flow Profile questionnaire, now, as it is free and we will be using it later, to better understand our peak performance zone. Free profile at THIS LINK. This is another of my wishes for all people: that every person will increasingly learn more about themselves, about their personal peak performance zone, and how to be at their peak performance when it matters most, at home, at work, at play, whenever they need to perform at their peak.
As leaders, fellow humans, developing and always deepening a kind curiosity towards ourselves and others will stand us in good stead, in accepting and embracing diversity at individual level.
Question 4: Which tools have you found helpful as mirrors and windows in your life?
5. The Boy and the Old Balloon-Seller
A retelling* of a story Justice Ngwadi told me. Justice was a startup entrepreneur who completed the New Venture Creation Programme which I created with and for the UFS Business School.
*Retelling means the story has grown like a tree since it was first planted in my heart and mind.
A shy young boy noticed an old balloon-seller reading a newspaper near his house.
The old man sat in his chair with a rainbow assortment of balloons on strings, filled with party gas. He didn’t sell a single balloon, as far as the boy could see.
The boy went up to the man, at a loss for words, initially, due to his shyness.
“Yes?” The old man peeked over his paper.
“M-may I have three balloons, please, Sir?”
The old man put down his newspaper. “That will cost you-“
“I don’t have any money. If you give them to me, I will bring new customers to you.”
The old man was about to give up his business, anyway, so he said: “Okay, then, I’ve got nothing to lose,” and gave the boy three balloons on strings, red, yellow and blue, sat down in his chair and continued reading the paper.
The boy ran around a few corners to where a group of children was playing marbles.
“Hey, friends, watch this!” he said and released the balloons into the air. Majestically, they rose into the blue skies.
“Wow! Where can we get balloons like that?”
“Let me show you.” The boy took them to the old man’s balloon stand.
In a flash, he sold out, gave the boy some coins for his trouble, thanked him and left, earlier than usual, a spring in his step.
The next day, the old man brought more balloons than the previous day.
The boy took three balloons to a different group of children in a different part of the area.
“Hey, friends, watch this!” he said, and the old man sold out again.
And so the old man’s business grew, as did the boy’s marketing skills, savings account, self-confidence and spending power.
One day, the boy said to the old man, after another successful day of balloon trading: “Sir, I’ve seen you sell many different balloons, yet I have never seen you sell black or white balloons.”
“Do you have a question, son?” The old man smiled.
“Why don’t you stock white or black balloons? Is it because they cannot rise?”
“Good question, my boy. It is not the outside of a balloon that causes it to rise, it is what is inside the balloon. Tomorrow, I will bring black and white balloons. Maybe our customers want a change from the usual rainbow colours we sell to them.”
Another wish for every human, from me: may each of us discover and develop the competence and character inside us which causes us to rise through service to fellow humans and Mother Nature – humanity’s most important life partner.
Question 5: Do you have an inspirational story of service, entrepreneurship and profitable social interaction to share? Go ahead, tell someone!
6. My wish for you and every human being in the light of 4IR …
Technology. Automation. Integration. Simplification. Mechanisation. The Internet of Things. 4IR, the so-called Fourth Industrial Revolution. Buzzwords and jargon abound.
Sting’s lyrics, ‘… when flesh and steel are one,’ come to mind – also a good reminder of how fragile we are. (Enjoy this wonderful version with Sting, Chris Botti, YoYo Ma, Dominic Miller and a full orchestra).
Many opportunities and threats. History will tell, in the future, as always, however, what can we do here and now to prepare, while time and life march unstoppably forward?
Critically question the change. Accept the change, insofar as it serves us. Commit to life-long growth through learning. Keep walking our individual journeys, professionally and personally, for the greater good.
“The robots are coming. They will take our jobs away.”
“The robots will take away robotic jobs which humans have been doing for hundreds of years.”
“Our hands are being freed to become more fully human, in increasingly beautiful work.”
“Our hands are being freed to discover and develop more of our individual talents into competencies which the new world needs.”
“Robots partner with humans in learning, creativity, innovation, to better serve the needs of people and our most important life partner, the planet.”
May leadership in civil society, business, government and the NPO sectors lead humanity to:
Critically question the change.
Accept the change, insofar as it serves the greater good.
Commit to growth.
Keep walking our individual journeys for the greater good.
Some people are blessed with ten talents, some with five, some with one. All people are blessed with the potential to develop character (integrity and so forth). Leadership (being self-leadership and leadership of others) at home, in society, at work, will invite and guide more individuals to develop their competence and character, proactively and reactively, to keep working towards the greater good. Growing with technology. Dancing with technology throughout our life journeys.
Question 6: What is your position on the direction and future of life on Earth with technology?
7. Ode to my CA certificate: Of cannonballs and canoes
I contributed an ode to a LinkedIn question about the current value of my original qualification.
Ode To My CA(SA) Certificate
is the generous, expansive backing material
to the rainbow quilt cum magic carpet I am weaving with my adult life.
Flying better and better, day by day, bit by bit …
And what beautiful, solid, substance-over-form backing material it is!
It breathes like Egyptian cotton.
it is the rootstock, professionally speaking
on which the scions of coaching, communication & creative practice have been grafted, in my case.
competency framework for CAs
is at once compliance cage, protection, rock-solid ceiling
at the same time, creative stage, platform for immeasurable, developmental impact: society, environment, economy.
Like my father used to say, “You cannot shoot a cannonball
(and I’ll add ‘weave a magic carpet and grow the fruits of creativity’)
from a canoe.” ❤
Question 7: How about you? What is your original accounting and finance qualification to you, if you had to describe it metaphorically?
8. The importance of embodiment
Too often I hear individuals both in and outside the Accounting and Finance profession say something like “I’ll send you my profile/link to my/our website,” and so on, when I ask about personal and business value propositions.
I’ve also done this, at times, during my career.
An invitation to us all:
Let us develop our personal, professional and business value propositions (as appropriate) to a place where, when confronted with the ‘so, what do you do? / what does your business do?’ question, we answer with crystal clarity, from our bones – embodied.
May we simply embody our unique value propositions, revealing the substance of our individual value as humans, professionals, business people, and the value of the organisation(s) we are part of and represent. Embodiment and authenticity walk hand in hand, when communication flows from a person of solid character.
Question 8: How is embodiment important to you?
9. Introducing the red and blue ball
One of the practical metaphors that bounced into the New Venture Creation & Startup Coaching adventure, I created with and for the UFS Business School, is the red and blue ball. I use it often, so I better introduce it now. Over and above my love of ball games, since boyhood, and now, with my son, I love the fact that a ball is a cycle.
So many circles and cycles of life, to paraphrase Elton John (with apology).
Firstly, the red side, which represents the unique value proposition that you and/or your business brings to your colleagues, customers/clients – those whom you serve – also your joy and fulfilment,
Secondly, the blue side, which represents your ability and/or your business’ ability to generate cash/cash profits through daily victories, small wins which enable you to do more of what you love, which is the red side of the ball, and completes the cycle.
Question 9: Have you constructed a metaphor to summarise your personal and/or business value proposition and your ability to exchange said value with others, for the greater good? If so, please describe it in the comments
10. From Me to My Market*: Selling wherever we go
*Market here simply means those you serve, regardless of your role and shade of entrepreneurship (including intrapreneurship). In my experience, a marketplace can be out in the open, among the general public, or in an organisation. We naturally sell/convince/attempt to influence fellow humans across organisational and societal borders. If you’d like to master your natural selling abilities, read To Sell Is Human, by Dan Pink, it will sell the idea to you that we naturally sell/strive to influence during most of our waking hours, guaranteed, or your money back! : )
I have found that my selling sweet spot is often when I market content I have created, supported by creative performance.
Question 10: What do you consider your selling sweet spot to be?
11. Of mirrors and windows versus Janus: Inner and Outer Horizons
I introduced Janus, from Roman mythology, earlier in the article – my favourite two-face. Some believe that January was named after him, as it is the first month of a new year according to the Gregorian Calendar. The two faces of Janus, one reflecting on a year that’s been and one looking forward to a new year, could support this claim.
The internal and external point-of-view of many Accounting and Finance professionals, being the ‘gatekeepers of the balance sheet’ (insert your own dramatic description, if you wish) dovetail nicely with a side-on facial silhouette of Janus, in my opinion.
Question 11: Without belabouring the Janus analogy (too much), a question:
Have you crafted a process, aligned with your personal preferences, whereby you work on expanding your inner horizons (character and competence) and outer horizons (network, opportunities), including your impact on those you serve?
12. Of needs, problems and gaps
The identification of a so-called gap in the market is key for any shade of entrepreneurship, ‘the market’ being the terrain where we serve and/or aspire to serve – both entrepreneurial and intrapreneurial.
I have often observed people, including entrepreneurs, talking about the analysis of needs versus the analysis of problems, as if they were at odds with each other.
I will talk about this in greater detail, later in the series. For now, let me declare my position:
To me, problems are obstacles we encounter in fulfilling a need. Therefore, almost like a Janus, it will stand us in good stead to analyse or keep our eyes on root problems as well as root needs, to position ourselves optimally for problem-solving integrated with need satisfaction. Also, needs often have greater longevity, as opposed to problems. Needs-focused entrepreneurship therefore has a longer shelf life, in theory, and may inspire greater adaptability in said entrepreneurs.
Question 12: When you think about your immediate environment, community, province, country, the world etcetera, what do you gravitate towards? Problems? Needs? Both?
Enjoy engaging in conversation about this, in your network, a conversation like:
“Yes, please. Flat white, without sugar.”
Coffee machine goes tshhh.
“There you go, Now, tell me about the coffee, does it solve a problem of yours or fulfill a need?”
Blows lightly over the surface of the liquid. Takes a sip of the flat white.
“Ahh, I’d say both.”
“I wonder if that’s why coffee is such a good business to be in?”
13. The Story of Eagle and Tortoise
Talking about all the levels, from macro to micro, time for one of my favourite stories, in terms of different levels of our reality.
(A retelling of a story told to me by Dorian Haarhoff
Eagle swooped down from the heavens and landed next to Tortoise, in Africa.
“Tell me, Tortoise, tell me about your world.”
“This huge waterhole, the ground around it, the reeds, this is all there is,” insisted Tortoise.
Eagle returned to the blue.
A few days later, Eagle swooped down again and picked up Tortoise in her powerful claws, before rising into the skies.
As Eagle rose, Tortoise saw the reeds, the waterhole becoming smaller, and the surrounding landscape – bushes, trees, veld and other animals. Eagle went even higher, allowing Tortoise to see koppies and mountains, far in the distance.
Ultimately, as Eagle soared the high winds, Tortoise saw the curvature of the earth.
Eagle brought Tortoise back down to the ground and put him down a short distance away from where she had found him.
Tortoise rushed back to the waterhole and shared what he had seen with his comrades.
“This huge waterhole, the reeds, this is all there is,” many responded. A few animals expressed surprise.
One of the waterhole leaders came to Tortoise and said, “Take me to that eagle.”
When should you be Eagle? When should you be Tortoise? My viewpoint: As Accounting and Finance Professional, growing your own, personal brand of entrepreneurship, you need to be able to regularly pivot from Eagle to Tortoise and back, and sometimes you need to be a Tortoise with Eagles’ wings.
Question 13: Over to you? What do you think about Eagle and Tortoise?
14. Framing your outer horizon: Needs, Problems, Triple Bottom-Line, EEE, business ideas and more
In my experience, framing of outer horizons often leads to the identification of needs, problems and gaps which interest entrepreneurs, all shades, including intrapreneurship. It also helps individuals discover new inner horizons which require exploration and expansion.
Google is a grand help here:
+List of common human needs
+List of common human problems (if you Google ‘Popular Problems’ might introduce or remind you of the late, great Leonard Cohen!)
+Contemporary gaps in markets
More framework suggestions (plot them all and see what happens or resonates!):
+The so-called Triple Bottom-Line: People, Planet, Profits
+The United Nations’ Human Development index: life expectancy/health, education, income per person
+The 3 E’s of Value-For-Money: Efficiency, Effectiveness, Economy
+PESTLE – Political, Economic, Socio-cultural, Technology, Legislative, Environmental (feel free to swop the Es around)
Consult lists of small business ideas (incredible humans out there who have written up digests worth of startup ideas!)
It is key to take enough time during the exploration phase, and to return often to the discipline of exploration, observation and reflection (refer to the end of the article). Looking into yourself and your history (your mirror, inner horizons) and looking externally at frameworks as mentioned (your window, outer horizons) are essential in your discovering themes which resonate and may point to gaps. Gaps in which you might like to build markets or advise improvements. Filling-of-gaps which you will enjoy, because they resonate with you, and you generate joy by filling said gaps over a long period of time.
Once you know where you are able to generate joy through the filling-of-gaps, you simply have to set your sights at the ‘level’ which inspires you, interests you, where you like to operate or would like to operate e.g.:
Sectors, industries etcetera
Question 14: How do your inner horizons resonate with your outer horizons?
15. A Case for Joy: Why enjoyment is important (day in and day out).
Any entrepreneurial process, of whatever shade, starts with a shift/change from a status quo to a new position, often over the short to medium term. What follows is the operation from/of the new position, often over a longer term.
The initial shift/change may result in a new product, a service, a product/service combination, internal process improvements, transition from employment to entrepreneurship, and so on. The initial, transformational-change part of the process usually includes more novelty, variety, sleepless-nights-level adventure than the longer term operational part, which includes more safety, security, incremental learning and so forth.
I argue that it will always stand one in better stead to aim for a new position which resonates with one’s inner horizons, i.e. character and competence. In other words, visualising the operational part after the initial change, is often as important, if not more so, than the initial shift/change. When the day-in-and-day-out rhythm of the new position arrives, you will still be able to lead, inspire yourself and others to accept the daily grind while increasingly committing to your values: serving others for a greater good.
Question 15: How do you generate sufficient joy in your current role?
16. Self-awareness: Journaling and reflection
I could have inserted this portion earlier. The more you walk into entrepreneurship, in all its shades, the more you realise that it truly is an art. As with all good art, there are many factors that determine success, including the acceptance of ever-present uncertainty. The solitude of walking at least part of the way alone, requires a good, conversational relationship with yourself, to embrace the perpetual tension, stress etcetera, brought about by your entrepreneurial process (also, it is cheaper than having a professional like a coach/therapist on tap, or sharing your novel ideas in social settings). A daily or regular journaling/reflection discipline is recommended, e.g. the ‘Morning pages’ routine advocated by Julia Cameron, author of The Artist’s Way, https://www.theartistswaybook.com/. Essentially, this represents regular self-conversation about whatever comes to mind (stream-of-consciousness writing etcetera).
I like to walk, reflect and journal between 7am and 9am in the mornings. You? What is your speed? I combine mine with a morning walk, which activates whole body thinking – my Writer’s Walk. It would be interesting to know whether you also need to be physically active to facilitate your Morning or ‘Whenever’ Pages?
Reflecting on one’s actions, words, thoughts, facilitates learning and clarity of voice.
So, when will you start saying ‘Dear Diary?’
17. Follow the Saint of The Arts: St.Art!
Okay, we’re all agreed: that’s quite enough monologueing from Werner. One question left, where will you start in learning about your inner and outer horizons? What shade of entrepreneurship is your speed?
Follow the Saint of the Arts, StArt! Starting leads to action. Add reflection and action becomes learning.
Question 17: Gliding over the framework of this article, like Eagle, what do you need to start, where you are, now
Until the next time, I am Werner from 123CY inviting all of us to #GrowInGratitude