As a pro-am member of The Pun Club, I love wordplay like gluten-free pepperoni pizza and dry red wine …
Every startup I coach gifts me an opportunity to inspire, guide and often co-create the birthing of new brands, including
the business’ name, a logo idea or three,
a startup slogan/strapline framework,
the philosophical/values-based platform aka the Why on which the startup entrepreneur builds her/his future as innovative job-creator.
In short, this means the framing of a brand framework which is aligned to the values and venture model of the entrepreneur
Sometimes, I end up becoming a resident strategic storyteller and brand co-architect for a revolutionary cloud accounting and cloud transitionist firm aka my brothers and sisters at Team DOH. Please click on the link below, to experience the creative freedom I have been blessed with by the leadership of DoughGetters Accounting. As Rizwana, a DoughGetters Franchise owner said: “After experiencing the freshness and welcoming of the website story, I phoned Melissa, marketing director. My conversation with her was like an extension of the brand narrative.”