Culture. Nature. Tech. Work. Ventures. Learning. Play.
#GrowInGratitude
As a startup –
growing a sustainable venture, whether business, non-profit, or creative project, you require constant discovery and development of your character and competence to embrace the ever-increasing responsibilities entrusted to you.
To grow is to live. We grow in gratitude as we accept our lives and commit to relationships, work, play, learn, rest and all life has to offer. Our ability to generate joy wherever we are, is greatly enhanced by our willingness to anchor our roots in gratitude.
Are you starting a new venture: business, non-profit or creative project?
- Build a model for your venture that works (download free template HERE)
- Decide what shade of entrepreneurship you are comfortable with: Indie pioneer? Social Entrepreneur? Franchise? Intrapreneur? 10% Business? Solo-preneur? Ad hoc creative?
- Learn by taking ACTION – we are what we repeatedly do
- Embody the story (venture model) of your venture or project to grow your trusted network of value exchange
- Grow healthy habits to continuously improve your venture or project: Networking, Communication, Innovation, Resilience, etcetera
- Learn … make enough mistakes before launching with reasonable confidence
- Grow in stature, as a responsible, creative citizen of your economy
Clarify your Value Propositions, venture model & ability to generate cash*
*Remind me to tell you the story of The Best Business Plan
Learn more about the New Venture Creation Programme I created with and for the UFS Business School
Articles – Video, Audio & Text
The Journey Of An Entrepreneur: Masterclass Moments at 22 On Sloane
Experience 16 moments, from bite-sized to snack-sized, curated from my masterclass presented at 22 On Sloane, Africa’s biggest startup campus.
On Being Remotely Human #5: Conflict, Trampolines, Einstein & Negotiation?
Text and graphic design by Werner Schmidt | Photos by Flavius Les on Unsplash, Hannes Richter on Unsplash and https://eportfolios.capilanou.ca/ | Soundtrack, Autumn Leaves (arr.) by John Smit from SoundSphere Productions Video Podcast In this article, Turn your boardroom and kitchen table into trampolines with perfect tension, metaphorically speaking. Accept the tension, and even conflict,…
Online Coaching Conversations
Photo by Leon Seibert on Unsplash It’s the Internet of Things AND People Whether you are a business owner, director or executive* in organisations, university or at school, I am ready to engage in creative, constructive conversation with you, via any online platform that works for both of us.* Life-long learners, perennial growers and achievers With the miraculous…
The 123CY Promise

The 123CY promise revolves around constructive, creative conversation.
I honour your story as creative human and professional and meet you where you are on your journey. Always.
Online. Face-to-face. Wherever you need inspirational conversations
Introducing Werner
Werner Schmidt, founder of 123CY.coach, is a startup coach, brandstormer and creative practitioner, i.e. writer, storyteller, singer-songwriter).
He coaches through creative, constructive conversation, motivational speaking engagements and workshops, blending ACT*, NLP*, story coaching (with djembe) and a wide range of strategic and operational experience, since 1994. Discover a startup coaching experience with a difference, by clicking anywhere on this sentence …
[*Acceptance & Commitment Therapy, Neuro-Linguistic Programming]
Download Werner’s summarised career journey by clicking this sentence.
He is a registered coach, holds an Honours degree from UNISA and a Master’s Degree from the University of Pretoria.
Husband, father (2 kids, 2 canines), friend, walker, martial arts enthusiast and pro-am member of The Pun Club.

Grow well, from moment to moment
Coaching Conversations
Keynote Speaking
Get in Touch
123CY Life and Business Strategy
engage@123CY.coach
(+27) 64 141 4341
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